West is never one to go the traditional route of a runway show or a preview to debut his latest fashion collection for Yeezy - instead using various sneaky social methods to debut the upcoming season.

Take Yeezy Season 6, first the look book filled with wife/reality star Kim K in a paparazzi-style set up arrived in our feeds then came the hilarious Kim K clone army stunt with platinum-haired Kim lookalikes (including Kim's former BFF/boss Paris Hilton) going about their daily LA lives wearing Yeezy and just you know, being Kim-like.

And now this. According to Fashionista, Kim K has been in Tokyo with her sisters, Kourtney and Khloe, filming an episode of Keeping Up With the Kardashians but also sneakily debuting Yeezy Season 7. Which was confirmed by fashion stylist Carine Roitfeld (who styled Kim's clothes for Yeezy Season 6's paparazzi look book) on the 'Gram and then also by Kim herself:

Kim Kardashian Yeezy Season 7 @carineroitfeld

 

Kim Kardashian Yeezy Season 7 @kimkardashian

Kim Kardashian Yeezy Season 7 @kimkardashian

 

Kim Kardashian Yeezy Season 7 @kimkardashian

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