Yan Yan Chan, Nadia Fairfax and Roberta Pecoraro front Sportgirl's Street Style campaign

If the swarms of street style images that flood blogs and newsfeeds throughout fashion week are anything to go by, it's clear we're just as fascinated (if not, more) by the trends we see off the runway than on. Why? Street style allows fashion's elite to flaunt their personality; it takes a runway trend and transforms it into an instantly more wearable fashion piece. With that in mind, Sportsgirl has enlisted the help of some of Instagram's most fashionable It-girls to launch their Street Style campaign.

The campaign was captured by street style mogul, Liz Sunshine of Street Smith and features model Roberta Pecoraro, Nadia Fairfax of Fairfax Journal and content creator Yan Yan Chan. Featuring bold colours, oversized knits, comfy twin sets and playful accessories, the It-girls have a knack for showing how to wear clothes with character. Click through the gallery above for your winter wardrobe inspo. (Available instore and online now BTW).

Instagram’s It-girls hit the streets for Sportsgirl’s latest campaign