Kim K is reportedly launching a set of three new fragrances just in time for every gents least favourite date on the calendar, February 14, and in a very Kim K twist she's collaborating with herself by bringing her Kimoji and KKW Fragrance brands together for the launch.

According to Fashionista, the Queen Bee of social media has been teasing the Valentine's fragrance collection via her various social channels with the most recent post on @KKWfragrance asking, "Will you be our Valentine?":


True to form, Kim is cleverly using social media to keep all her followers/fans/devotees wanting more by drip-feeding tantalising information about the launch.

So although there are scant concrete details available as yet, we do know there will be three fragrances in the range, BFF, Bae and Ride or Die, they'll be packaged in a heart-shaped box and will be available for purchase on February 1, just in time for Valentine's Day. 

This Valentine’s Day your sweetheart can smell like Kim Kardashian