From acne to ageing - we tackle the most common skin concerns with Paula's Choice senior beauty editor Desiree Stordahl

Unless you're one of those freaks of nature whose skin is bright, blemish-free and hydrated 365 days a year, you've probably had to endure things like acne, weird patches of dry skin and dullness at least once in your life. And while your cupboards might be full of bottles and tubs of skin care, that's not to say you've found the Holy Grail of products for your skin.

Because here's the thing: your skin needs might not change as quickly as a KarJenner's hair colour, but over time you'll realise that the complexion you had in your teens is very different to the one in your twenties and thirties *sob*.  While experts say consistency and finding the right formulations for your skin type is key, there's no one-size-fits-all approach to great skin. That said, when it comes to looking for active ingredients, there are some basic rules to follow.

Read on to discover the basic principles of good skin, as told to you by Paula's Choice senior beauty editor Desiree Stordahl.

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